Today, digital marketing is considered a necessity as opposed to an optional extra. Marketing online has such immense benefits that it has been utilised by virtually every industry whether that’s digital marketing for tradies, beauty therapists, hospitality, finance, healthcare… the list is endless!. Are you a tradesperson? You shouldn’t rely just on word-of-mouth and a…
Having a website for your business helps you ensure a powerful online presence. However if you want to be ahead of your competition you need to do a little more than that. There are multiple aspects of your online strategy that matter, from what you publish on your website to how you use it to…
The beauty industry is a continually growing and dynamic sector. New trends are emerging every year. Beauty industry digital marketing allows for improved reach and increased opportunity for these businesses to market themselves online. This enables them to showcase their work, keep customers up-to-date, reach new customers and even allow for more direct booking. Implementing…
Did you know that you only have an average time of 8 seconds to impress prospects visiting your website or social media account? Graphic design in digital marketing has a monumental role and has been increasingly important for online marketers in the last few years. What is the reason for this growing interest in graphic…
With the recent $5,000 Business Basic Grant filled in just 3 hours, it pays to prepare for the next grant out now with submissions opening in late July. The Business Boost grant is part of the Queensland government’s $25 million dollar plan to assist small businesses announced recently. This grant is up to $15,000 which will help small…
The New Year is a time of renewal, a magic moment when we secretly hope our dreams will come true and that we will stick to those resolutions. For business owners, it’s also a time to draw the line and look at how their company performed in the past year. More than being a moment…
QR (Quick Response) codes have been around since 1994, when they were invented by Masahiro Hara from the Japanese company Denso Wave. However, it took two decades for them to gain popularity. When mobile phone technology made it possible to use these codes effectively, the QR code marketing craze finally unveiled. Now QR codes enable us…
Improving organic growth is one of the most ambitious digital marketing objectives a business can have. This metric refers to the number of unique accounts that have viewed a piece of content on social media. What makes the game hard is that organic reach excludes the use of paid promotional tools. Although social media growth…
You can’t think about 2021 online marketing trends without taking into consideration what has been happening over the last nine months. 2020 has certainly been an unprecedented year. Among the chaos and uncertainty brought about by the big shifts in our society, many industries – marketing included – have had to evolve and adapt to…
“The power of branding is its ability to influence behaviour. We brand companies so they can build reputations. A brand with a good reputation elicits more purchases, advocacy, donations, shares, etc.” Colin Finkle This is why internationally-recognised brands like Apple, Coca Cola, Netflix, and Amazon are more than just the products they sell or their…
