Digital marketing has become an integral part of modern marketing strategies. It allows businesses to reach out to customers through various online platforms and engage with them in a personalized manner. However, digital marketing as we know it today has come a long way from its humble beginnings. Digital marketing is a term that is…
Having a strong social media presence has become an integral part of our daily lives. Whether we’re checking Twitter, scrolling through Instagram, or watching videos on TikTok, we’re constantly connected to the world around us. For businesses, social media presents an opportunity to connect with customers, build brand awareness, and increase revenue. However, managing social…
“The best marketing doesn’t feel like marketing.” This is definitely one of the best quotes about marketing, attributed to marketing cartoonist Tom Fishburne. Nowadays, marketing is everywhere, influencing our choices, purchases, activities, and lifestyle. Most marketing is obvious, but some of it is invisible, meaning that the average person does not even realise when he…
2023 is bringing significant changes to the way consumers interact with brands and prioritise their spending. This is because the cost of the global living crisis we are experiencing right now will create consequences for everyone and is to be covered by all market participants. Looking back at our post on the Latest Marketing Trends…
Are you already doing SEO or are willing to start? A common question is whether or not to outsource to an SEO consultant to optimise your website for search engines. Just as with any other function in your company, SEO can be done in three different ways: DIY, in-house, and outsourced. In this post we…
Looking for someone to promote your business? Not sure if you should outsource or not? As an entrepreneur, you may already be very busy running your company. Managing your business can require more working hours compared to being an employee, so squeezing marketing into an already tight schedule is not really an option. Working with…
