QR (Quick Response) codes have been around since 1994, when they were invented by Masahiro Hara from the Japanese company Denso Wave. However, it took two decades for them to gain popularity. When mobile phone technology made it possible to use these codes effectively, the QR code marketing craze finally unveiled. Now QR codes enable us…
Improving organic growth is one of the most ambitious digital marketing objectives a business can have. This metric refers to the number of unique accounts that have viewed a piece of content on social media. What makes the game hard is that organic reach excludes the use of paid promotional tools. Although social media growth…
You can’t think about 2021 online marketing trends without taking into consideration what has been happening over the last nine months. 2020 has certainly been an unprecedented year. Among the chaos and uncertainty brought about by the big shifts in our society, many industries – marketing included – have had to evolve and adapt to…
“The power of branding is its ability to influence behaviour. We brand companies so they can build reputations. A brand with a good reputation elicits more purchases, advocacy, donations, shares, etc.” Colin Finkle This is why internationally-recognised brands like Apple, Coca Cola, Netflix, and Amazon are more than just the products they sell or their…
The growth in mobile usage has changed the way people interact with the world and research information online. The average person spends around 3 hours a day on their smartphone. If you want to communicate your message to an audience you will need to reach them where they spend most of their daily online time.…
Graphic design has been around for as long as communication. The practice of combining text with images and concepts has entered a new, digital era with the advancement of the Internet, with graphic design playing a central role in websites and apps. Graphic design has quickly evolved from traditional print designs to dynamic designs and…
The shift towards digital has been a growing tendency in the last decade, with a growing number of businesses jumping on the online marketing bandwagon. However, something unexpected happened in 2020 that accelerated the rhythm of digitalisation in all areas and made businesses of all sizes take notice of digital marketing practices, such as investing…
Marketing is a domain in continuous evolution with the last couple of decades being dominated by digital marketing and integrated marketing practices. There are multiple views on how one should promote their business, some being more technical and others being referred to as creative marketing. There is a famous saying that good marketing does not…
When voice search technology came out in 2011, Siri was mostly a fun tool to play with. Voice queries would produce sometimes informative results but also laughable responses. Few people expected voice search to become a major digital trend. In less than a decade those who laughed at Siri’s attempts to understand what users were…
Website hosting permits individuals and organisations to run a website or content web page on the internet. Hosting providers allow the files that make up a website or web application (code, images, copy etc.) available to be viewed online. As we know website data is stored and hosted on specific computers and these computers are called servers.…
