The growth in mobile usage has changed the way people interact with the world and research information online. The average person spends around 3 hours a day on their smartphone. If you want to communicate your message to an audience you will need to reach them where they spend most of their daily online time.…
Graphic design has been around for as long as communication. The practice of combining text with images and concepts has entered a new, digital era with the advancement of the Internet, with graphic design playing a central role in websites and apps. Graphic design has quickly evolved from traditional print designs to dynamic designs and…
The shift towards digital has been a growing tendency in the last decade, with a growing number of businesses jumping on the online marketing bandwagon. However, something unexpected happened in 2020 that accelerated the rhythm of digitalisation in all areas and made businesses of all sizes take notice of digital marketing practices, such as investing…
Marketing is a domain in continuous evolution with the last couple of decades being dominated by digital marketing and integrated marketing practices. There are multiple views on how one should promote their business, some being more technical and others being referred to as creative marketing. There is a famous saying that good marketing does not…
When voice search technology came out in 2011, Siri was mostly a fun tool to play with. Voice queries would produce sometimes informative results but also laughable responses. Few people expected voice search to become a major digital trend. In less than a decade those who laughed at Siri’s attempts to understand what users were…
Website hosting permits individuals and organisations to run a website or content web page on the internet. Hosting providers allow the files that make up a website or web application (code, images, copy etc.) available to be viewed online. As we know website data is stored and hosted on specific computers and these computers are called servers.…
Telephony from Zoho CRM enables you to stay on top of leads and save money at the same time! There are many ways you can get in touch with your customers, such as email, social media, live chats, etc. However, one old method to talk to people is still among the most effective, and that…
The outbreak of COVID-19 is nothing we have ever seen before, affecting all types of businesses across all different industries. We understand that right now businesses are cutting costs and marketing is usually the first thing to go. However, it’s times like these that low cost marketing strategies is ever so important to continue to…
The coronavirus outbreak is already having a major impact on economies worldwide as the lockdown continues. The flow on effects of the quarantine are inevitable. As Australian households are forced to absorb the costs of an extended downturn. During a crisis when a ship begins to sink, people start throwing things overboard in an attempt…
The Corona crisis has affected all types of business all over Australia and will undoubtedly change consumer and business behaviours. Now that the curve has started to flatten, businesses are preparing to re-launch. Post-Covid will demand that all businesses re-design their marketing plan and develop continuous experimentation with digital marketing. Marketing Managers need to change…
